Thunder Bay Pay Per Click (PPC) Advertising

Thunder Bay businesses cannot afford to wait months for results, especially in industries where seasonality and urgency drive revenue. Whether you are based in Current River, McKellar Park, or Rosslyn Village, a strategic PPC campaign delivers immediate visibility, real-time leads, and scalable conversions.

At Web Design North, we manage PPC campaigns designed for Northern Ontario. Every ad is backed by precision: local keyword data, geo-targeting, ad extensions, and landing pages built to convert. We do not just drive clicks—we drive revenue.

Results-Driven PPC Tailored to Thunder Bay’s Geography

Every Thunder Bay neighborhood tells a different story. A cottage owner in Pass Lake searching for seasonal plumbing help behaves differently than a business manager in Intercity researching commercial HVAC.

That is why we build PPC strategies that:

Target specific neighborhoods and outlying towns (Murillo, Shuniah, Oliver Paipoonge)

Reflect local lingo and search trends.

Use ad extensions that showcase Thunder Bay trust signals like “locally owned,” “County Fair pickup,” or “Red River Road showroom.”

Optimize for seasonal traffic (e.g., winterizing, tourism, construction booms)

You only pay when someone clicks—with every click strategically designed to lead to action.

Case Study: Craig Plumbing Centre – Google Ads Done Right

Craig Plumbing Centre

Craig Plumbing Centre wanted to boost showroom traffic and generate leads for new installations. Our Google Ads campaign:

Targeted homeowners in Thunder Bay’s expanding suburbs like Parkdale and Vickers Heights

Aligned ads with seasonal offers (e.g., bathroom renovation incentives before winter)

Increased click-through rates by 108%

Lowered cost-per-click by 33%

Drive measurable foot traffic to their showroom from McKellar Park, Fort William, and Northwood

With precise targeting, custom landing pages, and ongoing optimization, we helped Craig Plumbing turn paid traffic into loyal customers.

Pay-Per-Click Advertising (PPC)

Our keyword strategy, meticulously designed to capture both seasonal interest (e.g., “pool builder Thunder Bay,” “hot tub financing Thunder Bay”) and year-round demand (e.g., “kitchen faucet installation,” “bathroom renovation Thunder Bay”), was a key element in our campaign. Using a mix of Google Search and Display ads, we tailored campaigns for every buyer journey stage, from quick service requests to longer lead-time renovations.

The ad copy emphasized financing options, showroom visits, and the company’s long-standing reputation in Thunder Bay. At the same time, location extensions, call buttons, and lead form assets improved ad interaction and mobile conversions.

We also split-tested headlines like:

“Build Your Dream Pool – Inground & Above Ground Options”

“Thunder Bay’s Trusted Hot Tub Experts – Book Now”

“Home Water Treatment Experts – Financing Available”

Results:

Click-through rates over 7% on branded campaigns

Cost-per-lead reduced by 28% after refining audience targeting

Steady increase in showroom foot traffic and service form submissions

Strong performance during key buying months (May-August) with pool and spa-specific ad groups

The Craig Plumbing campaign proves that, in the right hands, PPC doesn’t just bring traffic, it brings buyers ready to act.

Why Thunder Bay PPC Requires a Local Lens

From healthcare clinics in Westfort to tourism operators near Silver Islet, your audience is local—and so should your ads be.

We specialize in:

Home services (plumbers, electricians, contractors)

Retail and showrooms (furniture, appliances, outdoor gear)

Professional services (dentists, lawyers, accountants)

Nonprofits and public campaigns (community alerts, fundraising events)

Our goal: to help you get found at the right moment when your customers are ready to act.

Testimonials

Trusted From Clients

Web Design North did an excellent job capturing who we are and what we do. They helped us build a professional, easy-to-navigate website that highlights both our technical services and our community partnerships. Their team was responsive, knowledgeable, and took the time to understand the full scope of our work-from welding certification and lab testing to architectural design and applied research. The result has been a stronger online presence that supports both our outreach and our growth.

Jeff Molyneaux(CEO, Materials Joining Innovation Centre (MaJIC))

During the height of COVID-19, we needed a fast, mobile-friendly redesign to ensure our communities could access critical health information without delay. Web Design North stepped up and delivered a fully redesigned, bilingual website in under a month. Their team worked closely with us to organize a complex structure into something that’s clear, responsive, and easy to navigate. Their professionalism, speed, and attention to detail made a real difference at a time when it mattered most.

Ryan Peters(Timiskaming Health Unit)

Web Design North helped us bring PolyMet’s story and services to life online. We needed a site that honoured our history in the Cobalt mining camp while clearly presenting our modern capabilities in assay, bulk sampling, and metallurgical services. Their team worked efficiently, communicated clearly, and delivered a polished, mobile-friendly site that reflects the professionalism of our staff and the trust we’ve built in Northern Ontario. We’re proud of the result and glad to have worked with a local company that understands our industry.

Gino Chitaroni(President, PolyMet Labs Inc.)

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FAQ’s

Thunder Bay PPC Frequently Asked Questions

What kind of budget do Thunder Bay PPC campaigns require to be effective?

Effective local campaigns often start around $500–$1,500/month. Thunder Bay’s smaller market size allows for efficient targeting, especially in neighbourhoods like Intercity or Oliver Paipoonge.

Can PPC help my Thunder Bay business during seasonal slowdowns?

Yes. We specialize in seasonal campaign bursts—helping businesses like Craig Plumbing Centre generate leads during off-peak months with timely, localized offers.

Do I need a landing page for Thunder Bay Google Ads to work well?

Absolutely. A custom landing page tailored to your Thunder Bay audience can double your conversions compared to sending users to a generic homepage.

What is the difference between Thunder Bay PPC on Google vs. Facebook?

Google captures intent-driven traffic (people actively searching). Facebook is better for brand awareness and retargeting Thunder Bay users based on lifestyle and interests.

Can I track calls and leads from my Thunder Bay PPC campaign?

Yes. We install call tracking, form submission alerts, and heatmaps so you can monitor every lead, whether it comes from Dawson Heights, Red River Road, or County Park.