Thunder Bay Consulting and Marketing Services
Successful marketing in Thunder Bay starts with strategic clarity. Whether you are based in Neebing, Westfort, or Port Arthur, your business needs more than promotion—it needs a plan rooted in Northern Ontario’s unique economic environment. At Web Design North, we offer consulting and marketing strategies tailored to the diverse industries that power Thunder Bay—from forestry and logistics to education and health services.
Strategy First: Built for Thunder Bay’s Business Climate
Every successful campaign begins with a clear understanding of the local market. For Craig Plumbing Centre, this meant a full strategic deep dive into their business goals, customer segments, and unique value in the Thunder Bay market.
Our approach focused on crafting a marketing foundation tailored to the real-world dynamics of the region — from procurement cycles to seasonal trends. We asked the right questions to define what truly sets Craig Plumbing apart, then transformed that insight into a clear, actionable marketing blueprint.
Consulting and Marketing Case Study Thunder Bay
Craig Plumbing Centre approached us with the challenge of reaching trade professionals and walk-in customers in Thunder Bay. We guided their team through a repositioning process that included:
LinkedIn strategy for commercial outreach
In-store promotions aligned with online campaigns
A dedicated landing page funnel to capture inquiries.
The outcome was fewer abandoned leads, stronger seasonal performance, and greater local visibility, especially in neighbourhoods like Intercity and Current River.
Custom Marketing Actions Implemented
With a strategic foundation in place, we executed targeted marketing actions to maximize Craig Plumbing Centre’s reach across both digital and physical touchpoints in Thunder Bay:
LinkedIn Strategy for Commercial Outreach
Developed and deployed a content strategy to engage contractors, builders, and facility managers through relevant industry connections.
In-Store Promotions Aligned with Digital Campaigns
Timed promotions were mirrored across platforms to reinforce messaging and drive showroom visits.
Google Maps Optimization
Enhanced the business profile with up-to-date photos, accurate hours, keyword-rich descriptions, and review prompts to improve local search visibility.
Google SERPs (Search Engine Results Pages)
Implemented SEO and PPC tactics to improve rankings for relevant queries like “Thunder Bay plumbing supplies” and “hot tubs Thunder Bay.”
Social Media Campaigns
Ran geo-targeted campaigns on Facebook and Instagram, featuring short-form videos and seasonal offers aimed at Thunder Bay homeowners.
Online Reputation Management
Encouraged satisfied customers to leave reviews, responded to inquiries promptly, and managed feedback to build credibility and trust.
Dedicated Landing Page Funnels
Created clear, conversion-optimized pages to reduce drop-off and increase contact form completions.
Branded Photography
Captured high-quality images of products and displays for use across social media, Google listings, and the website, boosting visual appeal and trust.
Measurable Outcomes
Consistent messaging and visuals across search, social, and in-store touchpoints led to better brand recognition and repeat engagement from local customers.
Testimonials
