Digital Marketing Essentials: SEO, PPC, and Social Media
Pay Per Click (PPC) Management in North Bay, Sudbury, Timmins, Thunder Bay, Temiskaming Shores, Sault Ste. Marie, Kenora, Elliot Lake, Dryden Ontario Canada
Smart Campaigns. Real-Time Results.
Pay-per-click advertising (PPC) is one of the fastest ways to drive targeted traffic to your website. However, the landscape has evolved from a simple process of picking keywords and setting a budget. Today, it’s a complex and competitive environment that demands precision and strategy. This complexity underscores the need for expertise in managing PPC campaigns.
From search ads and display banners to dynamic remarketing and local service campaigns, PPC is a strategy that constantly evolves. It demands not just a careful balance of automation, audience targeting, and creative design, but also constant optimization to stay ahead in the competitive landscape.
Let’s delve into the world of online advertising and understand the difference between SEO, SEA, and SMM.
Digital Marketing Essentials: SEO, PPC, and Social Media
We use a mix of Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and Social Media Marketing (SMM) to grow your brand and increase your exposure on search engines and social media platforms. Each platform has a strategic role for long-term growth and user engagement.
Search Engine Optimization
SEO is how you get your website to rank higher in Google for the keywords that matter to your business. So, if someone types in “North Bay roofing contractor,” the goal is to have your site show up near the top of the search results – in the section that doesn’t say “Sponsored.” There’s no quick fix for this. Reaching the top takes strategy, solid site structure, and consistent off-site link building.
Social Media Marketing
SMM stands for Social Media Marketing. This highly targeted advertising strategy uses social media tools like Facebook, Instagram, LinkedIn, or TikTok. You can create text, video, photo, or dynamic ads on these platforms. These can be highly targeted based on gender, age, income, location, interests, job titles, etc. As graphic designers, we can create an engaging ad, and as marketers, we can put that ad in front of the targeted audience.
Search Engine Advertising
This is the paid side of showing up in Google searches. At the top of most search results, you’ll see a section labeled “Sponsored.” These are paid ads, also known as “PPC” or “Pay Per Click.” PPC campaigns were once fairly simple, but now you need to manage negative keywords, dynamic bidding strategies, quality scores, and audience targeting. While not a long-term solution, PPC is an excellent short-term strategy for immediate visibility and can effectively support your broader SEO efforts.
What Sets Us Apart
We build high-performing ad campaigns tailored to your audience and budget. Our PPC management includes:
Geo-targeting (specific cities, regions, or postal codes)
Device targeting (mobile vs. desktop)
Language and demographic filters
Ad scheduling (run ads during peak hours only)
Income and interest-based segmentation
Conversion tracking & ROI optimization
A/B testing for continuous improvement
Request a Free Quote
Driving Success Online
Expert SEO & Internet Marketing Solutions
We provide customized digital marketing strategies designed to increase your visibility, generate leads, and grow your business. With a focus on search engine optimization and real-time data insights, our solutions go beyond traffic – we drive results.
Market Analysis
Do you need an unbiased overview of your business and marketing needs? Our insights into current trends in competitors and audience behavior help shape relevant campaigns that give you a strategic advantage.
Advertising Research
Display Advertising
PLA Research
CPC Map
Ad Builder
Keyword research
Using a mix of industry-leading tools and drawing from 30 years of marketing experience we will help you to recommend keywords with traffic and buyer intent. By using the best phrases, quality traffic will be driven to your website.
Keyword Gap
Keyword Magic Tool
PPC Keyword Tool
Charts
Position Tracking
Social Media Ads
We design targeted ad campaigns across Facebook, Instagram, LinkedIn, and TikTok. These tailored campaigns connect your brand with the right audience through eye-catching visuals, persuasive messaging, and advanced targeting tools.
Social Media Ads
Facebook & Instagram Campaigns
LinkedIn B2B Advertising
TikTok and YouTube Creative Ads
Pinterest Product Promotion
Maximize Your Ad Spend
Whether you’re promoting a new product, driving leads to a local service, or growing brand awareness, we ensure every dollar you spend is focused on results, not wasted impressions. Our team monitors your campaigns regularly and adjusts based on real-time performance, so you don’t have to run outdated or ineffective ads.
Our PPC Services Include
Running paid ads online can feel overwhelming, but we’re here to make it simple. Whether it’s getting your business to show up at the top of Google searches or placing eye-catching ads on websites, YouTube, or apps, we handle all the details. We can even re-engage people who’ve already visited your site with remarketing, or help you reach local customers through specialized local ads.
If you sell products online, we’ll make sure your items show up with images and prices right in the search results. Not sure whether to use video or text, or how much to spend? We’ll walk you through the options-manual or automated-and help you find what works best for your goals and budget. It’s all about making your advertising feel easy and effective.
Request a Free QuoteGoogle Search Ads
When you search Google, the listings at the top marked “Sponsored” are paid ads through Google Ads. It’s not a natural ranking, and AdWords is getting increasingly complex. We have the experience to help you get the most out of your budget and drive more clicks.
Google Display Network (GDN)
Google Display is a secondary way to run ads across relevant websites, YouTube channels, and apps. We help place your ads on platforms that complement your brand and attract new customers.
Remarketing Campaigns
These campaigns target people who’ve already visited your site. Since they’re already familiar with your brand, remarketing gives you a second (or third) chance to convert them into customers.
YouTube Video Ads
YouTube is the visual side of Google Ads, reaching over 2 billion logged-in users monthly. Instead of text, you promote your business with video-using skippable, non-skippable, bumper, or in-feed ads. Some formats charge per view or engagement, while others charge per impression. From video creation to campaign launch, we’ll help you get noticed-and help you choose the right ad format for your goals.
Local Service Ads
Looking for highly targeted local advertising? Local Service Ads are ideal. Many businesses waste budget showing ads to people outside their service area. With LSAs, you only pay for real leads and can show up directly in Google Maps results.
Shopping/Product Listing Ads
Shopping or Product Listing Ads (PLAs) are a great way to promote your products right in Google’s search results. These ads display visuals, prices, and your store name – making it easy for shoppers to compare and click. Perfect for online stores and local retailers alike.
Dynamic vs. Static Ads
Dynamic ads adjust content like product details or pricing based on user behavior – perfect for retargeting or personalization. Static ads show the same message to everyone, great for brand consistency and clear promos. We’ll help you choose what fits your goals best.
Manual vs. AI-Enhanced Bidding Strategies
Manual bidding gives you full control over how much you pay per click – ideal for focused, high-priority campaigns. AI-enhanced bidding uses Google’s algorithms to automatically optimize your bids in real time. We use a smart blend of both depending on your goals and budget.
Let’s Launch a Campaign That Works
You can also request a PPC audit to see how we can improve your current advertising strategy or build one from scratch.
Call us at (705) 845-9380
Request a Free QuoteTrusted by Growth-Minded Brands
We’ve been doing this since 1999 – and our clients stick with us. From white collar to blue collar, government to private, complex to simple – we’ve got a solution that fits your needs.
Testimonials
Trusted From Clients
Lets Connect
How Can We Help?
FAQ’s
Frequently Asked Questions
What is PPC advertising?
Pay-per-click (PPC) is a form of online marketing in which you only pay for an advertisement when someone clicks on it. It is utilized on platforms including Google Ads, Bing Ads, and social media to attract targeted traffic to a website.
What is the cost of PPC advertising?
Pricing is determined by your business, competition, and budget. You set your daily or monthly limit, and we work to provide you with the best possible return on investment (ROI) within your budget.
On which platforms do you have PPC campaigns?
Based on your audience and objectives, we run campaigns on Google Ads, Bing Ads, Facebook/Instagram, LinkedIn, YouTube, and other major ad networks.
How soon will I see results from PPC?
PPC can generate traffic right away once your ads are running. However, testing and optimizing typically takes 2–4 weeks before seeing consistent, measurable results.
Do I need a colossal budget to run PPC ads?
No. We collaborate with all companies. Even small budgets can be sufficient if campaigns are extremely well-targeted and optimized.
