Build Local Recognition & Investor Confidence Through Social Platforms

In a resource-rich region like Kirkland Lake, where mining, trades, and local pride intersect, social media isn’t just about updates—it’s about authentic visibility. At Web Design North, we help businesses across the region—from Swastika to Larder Lake—craft social content that resonates with both local followers and strategic audiences.

Platforms like Facebook, Instagram, and LinkedIn play a key role in building trust and turning visibility into real business momentum. Whether you want to engage homeowners, attract talent, or showcase exploration projects, we ensure your posts stand out.

Case Study: Kirkland Gold — Social Media as a Strategic Outreach Tool

When Kirkland Gold launched their revitalized brand, they knew social media would be essential in reaching stakeholders, investors, and regional partners. While their website and videos told the story of the project in depth, social platforms allowed us to reinforce the message consistently, in digestible and visual ways.

Here’s how we supported their success:

Content Calendar Built Around Project Milestones

From new stripping activity to assay result updates, we created a schedule of posts that aligned with real exploration milestones—keeping the audience informed and engaged.

Branded Visual Templates

Custom-designed social graphics ensured every post looked sharp and professional, reinforcing Kirkland Gold’s brand across platforms.

Investor-Focused LinkedIn Content

We adapted technical data into concise, credible updates that helped position Kirkland Gold as a serious and transparent player in the gold exploration space.

Boosted Posts for Regional Awareness

Geo-targeted ads helped reach potential investors, geologists, and financial partners in Ontario and Quebec, increasing web traffic and inquiry volume.

The Result: A measurable increase in site traffic from social channels, increased direct messages from interested parties, and improved brand recognition across the mining and exploration community—culminating in a successful sale of the project.

Social Campaigns That Reflect Kirkland Lake Realities

We build strategies around your local rhythm:

Promote winter services in Chaput Hughes

Launch seasonal campaigns in Dobie

Share behind-the-scenes footage from your site or shop in Holtyre

From mining to real estate, our social media strategies help tell your story the way Kirkland Lake audiences want to hear it—with authenticity, clarity, and impact.

Testimonials

Trusted From Clients

Web Design North did an excellent job capturing who we are and what we do. They helped us build a professional, easy-to-navigate website that highlights both our technical services and our community partnerships. Their team was responsive, knowledgeable, and took the time to understand the full scope of our work-from welding certification and lab testing to architectural design and applied research. The result has been a stronger online presence that supports both our outreach and our growth.

Jeff Molyneaux(CEO, Materials Joining Innovation Centre (MaJIC))

During the height of COVID-19, we needed a fast, mobile-friendly redesign to ensure our communities could access critical health information without delay. Web Design North stepped up and delivered a fully redesigned, bilingual website in under a month. Their team worked closely with us to organize a complex structure into something that’s clear, responsive, and easy to navigate. Their professionalism, speed, and attention to detail made a real difference at a time when it mattered most.

Ryan Peters(Timiskaming Health Unit)

Web Design North helped us bring PolyMet’s story and services to life online. We needed a site that honoured our history in the Cobalt mining camp while clearly presenting our modern capabilities in assay, bulk sampling, and metallurgical services. Their team worked efficiently, communicated clearly, and delivered a polished, mobile-friendly site that reflects the professionalism of our staff and the trust we’ve built in Northern Ontario. We’re proud of the result and glad to have worked with a local company that understands our industry.

Gino Chitaroni(President, PolyMet Labs Inc.)

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FAQ’s

Kirkland Lake Social Media Marketing Frequently Asked Questions

What platforms do you recommend for businesses in Kirkland Lake?

We typically recommend Facebook for community reach, Instagram for visual storytelling, and LinkedIn for B2B and investor-focused updates. We select platforms based on your goals and audience.

How often should I post to see results?

Consistency is key. We generally suggest 2–4 posts per week, supported by paid promotions where needed. Seasonal businesses may require more during peak periods.

Can you create content for technical industries like mining or trades?

Absolutely. We specialize in Northern Ontario industries and have experience turning complex operations into engaging, digestible social content—like we did for Kirkland Gold.

Is paid social advertising worth it in small towns?

Yes. Paid ads allow hyper-local targeting, reaching both permanent residents and seasonal visitors. Even modest budgets can yield strong engagement and website traffic.

Will I still own my social accounts if you manage them?

Yes. You retain full ownership. We simply access your accounts for strategy, posting, and reporting as needed. You’re always in control.

Let us help you grow your local presence and turn scrolling into real results. Reach out today for a custom social media strategy built for Kirkland Lake.