Kirkland Lake Consulting and Marketing

Strategic Growth Plans Tailored for Northern Ontario Businesses

In a region like Kirkland Lake, where economic opportunities often pivot on mining, trades, and small enterprise innovation, a clear marketing strategy is not just helpful—it’s essential. At Web Design North, we specialize in building custom marketing roadmaps that match your business goals with actionable tactics across digital and traditional channels.

From Swastika to Virginiatown, we help businesses gain clarity, set priorities, and align their messaging with what their customers are actually looking for. Whether you’re launching a startup or scaling operations across Englehart, Boston Creek, or Evanturel Township, we bring two decades of Northern Ontario expertise to the table.

Case Study: Kirkland Gold — Consulting That Drove Real Investment Results

Discovery

When Kirkland Gold approached Web Design North, they were looking for more than just a website—they needed a full strategic plan to position their gold exploration property for investor interest.

We began with discovery sessions to understand their target audience—prospectors, mining investors, and geological consultants—then crafted a brand narrative rooted in local history and forward-looking potential.

Planning

Competitor analysis of regional exploration firms

Strategic brand positioning around “The Second Mile” concept

Planning for multi-phase content rollouts aligned with exploration milestones

Creating investor-focused marketing funnels with social, video, and search integration

Outcome

Within weeks of launching the new website, branding, and video strategy, Kirkland Gold secured new interest and ultimately sold the property. The marketing plan didn’t just increase visibility—it created measurable results and stakeholder confidence.

How Our Consulting Makes a Difference

We’ve helped businesses in Dobie, Larder Lake, Kenabeek, and beyond clarify their goals and sharpen their message. Whether you’re in trades, tourism, law, or resources, our consulting delivers:

Brand Positioning for credibility and trust

Local and industry-specific keyword planning

Custom sales funnels and lead generation frameworks

Offline integration: Print, signage, and community event planning

Marketing audits to pinpoint gaps and reveal hidden potential

Testimonials

Trusted From Clients

Web Design North did an excellent job capturing who we are and what we do. They helped us build a professional, easy-to-navigate website that highlights both our technical services and our community partnerships. Their team was responsive, knowledgeable, and took the time to understand the full scope of our work-from welding certification and lab testing to architectural design and applied research. The result has been a stronger online presence that supports both our outreach and our growth.

Jeff Molyneaux(CEO, Materials Joining Innovation Centre (MaJIC))

During the height of COVID-19, we needed a fast, mobile-friendly redesign to ensure our communities could access critical health information without delay. Web Design North stepped up and delivered a fully redesigned, bilingual website in under a month. Their team worked closely with us to organize a complex structure into something that’s clear, responsive, and easy to navigate. Their professionalism, speed, and attention to detail made a real difference at a time when it mattered most.

Ryan Peters(Timiskaming Health Unit)

Web Design North helped us bring PolyMet’s story and services to life online. We needed a site that honoured our history in the Cobalt mining camp while clearly presenting our modern capabilities in assay, bulk sampling, and metallurgical services. Their team worked efficiently, communicated clearly, and delivered a polished, mobile-friendly site that reflects the professionalism of our staff and the trust we’ve built in Northern Ontario. We’re proud of the result and glad to have worked with a local company that understands our industry.

Gino Chitaroni(President, PolyMet Labs Inc.)

Lets Connect

How Can We Help?

FAQ’s

Kirkland Lake Consulting and Marketing FAQs

What does a typical consultation include?

Each consultation starts with a discovery session, followed by a custom roadmap covering brand positioning, digital tactics (SEO, ads, content), and opportunities in the local market.

Do you only work with mining or industrial businesses?

No—we work with clients across industries including legal, trades, non-profits, retail, and property development in Kirkland Lake and surrounding areas.

How long does it take to build a full marketing strategy?

Initial consulting can be delivered in as little as 2–4 weeks. Ongoing support and execution timelines vary based on complexity and your internal resources.

What makes your consulting specific to Kirkland Lake?

We understand the regional economy, seasonality, and the unique blend of rural and resource-based challenges. Our strategies reflect that lived knowledge—something you won’t get from a generic agency.

Can you help refresh our existing marketing materials?

Yes. You retain full ownership. We simply access your accounts for strategy, poYes. We can audit and refine everything from your logo and brochures to your web content and email campaigns, aligning all messaging under a unified brand voice.sting, and reporting as needed. You’re always in control.

If you’re ready to clarify your goals, outperform local competitors, and grow with confidence—start with a consultation from Web Design North. Let’s map your success, step-by-step.